In keeping with the ever-changing digital landscape, influencer marketing has become a key part of so many brands’ marketing strategies. Brands and influencers are collaborating on video content more than ever, but they face challenges in selecting the right soundtrack and ensuring music is licensed for safe use across platforms to effectively reach their audiences.
Here are some of the key take aways from our new report:
- Importance of Music: Music is crucial for building connections with audiences, with 84% of influencers emphasizing its importance in tapping into cultural moments and trends.
- Strategic Music Selection: It's vital to align music choices with influencers' personal beliefs and brand values to ensure authenticity and enhance content success.
- Licensing and Rights Management: Proper licensing is crucial to avoid content takedowns and legal risks, with an 'all rights included' approach recommended for long-term content safety.
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